Ferrero: Ecommerce & Digital Shelf Design
Ferrero is a global consumer goods company behind brands including Ferrero Rocher and Tic Tac. For Amazon Canada, I designed ecommerce experiences across both brands, including Brand Stores, A+ Content, and product detail page imagery.
Working across distinct brand identities, product lines, and bilingual English/French content, I adapted each brand’s visual language to Amazon’s digital environment — creating cohesive, easy-to-navigate experiences while maintaining the personality and guidelines of each brand.
Ferrero Rocher
Premium storytelling across the digital shelf
For Ferrero Rocher, I designed Brand Store experiences and A+ Content across multiple product lines, translating the brand’s premium visual identity into a digital shopping experience.
The designs balance product discovery with elevated brand storytelling, using rich product imagery, clear visual hierarchy, and bilingual content to create a consistent experience across the portfolio.
Tic Tac
A more playful approach to product discovery
For Tic Tac, I worked across Brand Store content, A+ Content, and product imagery, adapting the brand’s bold and playful visual language for Amazon Canada.
The system uses vibrant color, product-focused compositions, and benefit-led storytelling to organize flavors and formats while keeping the shopping experience energetic, clear, and distinctly Tic Tac.
One Portfolio, Distinct Brand Experiences
Working across Ferrero Rocher and Tic Tac required two very different design approaches within the same ecommerce ecosystem. Ferrero Rocher called for a refined, premium experience centered on product and occasion, while Tic Tac required something brighter, more playful, and flavor-driven.
Across both, the focus remained the same: translating established brand identities into scalable digital experiences built specifically for the way people discover and shop products on Amazon.