Digital Shelf & Ecommerce Design
Haleon is a global consumer healthcare company behind leading brands including Advil, Mejoral, and Tesalon. For Amazon Mexico, I designed ecommerce experiences across multiple products and variants, including A+ Content, secondary images, comparison charts, infographics, and promotional assets.
Working within established brand guidelines, I created scalable visual systems that adapted to each product’s benefits and use cases while maintaining consistency across the portfolio. The result was a cohesive digital shelf experience designed to make products easier to understand, discover, and shop.
Advil Portfolio
A scalable ecommerce system adapted across multiple formulations and product variants.
Mejoral Portfolio
Product-specific storytelling across Mejoral and Mejoralito while maintaining a cohesive digital brand experience.
A System Built to Adapt
The design system balances bold product storytelling with clear, easy-to-scan information. Lifestyle imagery, benefit-driven graphics, product details, and comparison modules work together to guide the shopper through each product.
While every SKU has its own message and visual personality, the system was designed to remain recognizable and consistent across the wider Advil, Mejoral and Tesalon portfolios.
